Freedom & I ♥︎ Makeup NOW AVAILABLE at Kruidvat


If you've been following me for some time you know that I announced a while ago that Kruidvat was discontinuing their 2B Colours makeup display. As much as I love the 2B Colors CC - and Illuminating Correcting Cream, I have to admit that 2B is a brand that is rather boring compared to their competitors. They never really follow makeup trends or release exciting limited editions, and their newest products aren't always that exciting. I asked Kruidvat why & when this change was going to happen and while they were fast in confirming the brand was indeed disappearing from their stores, my 'why?' question was left unanswered. To be honest I already kind of knew they were going to replace it with another cosmetics' brand, but I didn't know which one. Makeup Revolution and MUA were my first guesses, I was wrong! Over the weekend I happened to jump in one of the Kruidvat drugstores and there it was: brand new FREEDOM and I HEART MAKEUP displays!


If you're a fellow makeup addict you absolutely know how little shopping trips at the drugstore never turn out the way you think they will. I originally just wanted to pick up the COLAB dry shampoo (recommended by one of you!) but my eyes couldn't help but checking out the makeup aisles. I did not expect Kruidvat to go all out: they've been adding lots of new makeup brands to their online store but whenever I go to their actual drugstore everything is quite limited, so I'm beyond excited that FREEDOM and I HEART MAKEUP are now readily accessible for consumers. Even though I'm no stranger to online shopping, purchasing makeup online isn't always that easy. Sure, you have beauty bloggers like me for that, but when it comes to choosing a shade of foundation or concealer, things can get a little tough. So there you have it, Kruidvat Belgium has 2 new makeup brands ready for you to try, that previously could only be bought online. You now get to swatch, test and see all of the FREEDOM and I HEART MAKEUP in person, before throwing anything in your cart! On my shopping trip I got excited about the FREEDOM Proartist Pro Highlight in 'Ambient' for only €3.49 and the FREEDOM Brow Pomade for €5.99 in 'Blonde'. What about you? Find the FREEDOM Proartist Makeup collection on Kruidvat here and the I HEART MAKEUP Collection on Kruidvat here. Enjoy :)


Want to know what I do with my life besides blogging? Take a look on my Youtube, Instagram, Twitter and Snapchat all at joliennathalie! I daily vlog, host self care parties, tour my house, cook, declutter, unbox PR packages and show exclusive behind the scenes footage! You're welcome ;)

7 comments

  1. Your photos are so pretty! Freedom is such a great brand, I wish they would release more products.

    Alice May Snell ♡

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    1. Thank you :D I'm not that familiar with their products actually, it will be my first time trying them! Xxx

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  2. Hi Jolien!

    I was also excited when I saw these two brands in Kruidvat! I bought I Heart Makeup I ♥︎ Chocolate - Golden Bar and two matte liquid lipsticks + two lipliners from Lottie London. I'm not sure if your Kruidvat has Lottie London because I read that your Kruidvat doesn't have MUA and mine has :) I hope your Kruidvat has Lottie London because I really like their matte lipsticks and lipliners!

    Love your post!♥︎

    Xxx

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    1. Aw thanks! I'm glad you like it :D you're right, my Kruidvat never had MUA (or occasional little batches) but they do in Gent and Leuven so that's okay, it's not far from Brussels! I've actually never heard of Lottie London so I just checked out their website and everything looks so cute omg!

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    2. Cute right?! And I really like their liquid lipsticks! I have two shades a natural one and a plum one and they're pigmented and not too dry!
      And oh that's good that it's not too far from where you live! ;)

      Xxx

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  3. OMG how exciting! I've always wanted to try some of their products and FINALLY Belgium is getting on their game. It's about time I think ahaha. The Antwerp Kruidvat next to the train station stocks MUA as well in case you ever make a trip there. xx Nikita

    BLOG//Jasmine Loves

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    1. I think so too, why does everything have to take so long before it gets here haha :D I love the kruidvat next to the station in Antwerp, it's sooo big! Xxx

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